28 Sept 2026

How we co-lead businesses & keep our marriage alive...

Conventional wisdom warns against going into business with your spouse... yet we chose to build three businesses together.

In this episode of Human Up, Pim and Milan sit down to reflect on their first full year as official business partners. From shifting away from an 80-hour corporate workweek to finding balance in marriage, identity, and parenting, we share the exact frameworks that keep our business growing and our relationship strong.

In this episode, you’ll discover:
00:00 - The myth of "Never work with your spouse"
02:35 - Overcoming the fear of losing your individual identity
05:40 - Shifting from an 80-hour workweek to strategic co-leading
08:25 - Why setting yearly marriage visions on your honeymoon works
13:34 - Aligning business decisions with core values
17:48 - How to create a vision and work backward to solve life friction

🎧 Listen on Spotify: https://open.spotify.com/show/033x1b220jvbyrfnyUQJjr

📸 Follow us on TikTok: https://www.tiktok.com/@humanup.world

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